Client Overview
ICAD Edutech Pvt. Ltd. is a premier coaching institute in Nagpur, specializing in competitive exam preparation for JEE and NEET. Their mission is to deliver top-tier education and personalized mentoring to help students excel academically.
Challenges
- Low brand visibility in digital space
- High Cost Per Lead (CPL) — ₹450+
- Poor engagement on Facebook & Instagram
- Outdated website with weak UX and conversion
Execution Strategy
1. Organic Growth
- Conducted competitor and keyword research
- Published high-quality, exam-focused content
- Shared tips, student stories, and educational posts
- Used Facebook groups and Instagram reels for reach
2. Paid Advertising
- Google Ads (Search, Display, YouTube)
- Facebook & Instagram lead campaigns
- Retargeted website visitors and video viewers
- Used interest/demographic targeting for precision
3. Website Optimization
- Created SEO-friendly landing pages (JEE, NEET, Foundation)
- Improved site speed and mobile experience
- Added CTA buttons and forms to boost inquiries
- Updated content on faculty, courses, and admissions
Key Results
- CPL dropped from ₹450+ to ₹150–₹200
- Facebook followers increased to 15,000+
- Instagram followers rose from 328 to 1,500+
- Website inquiries and conversions improved
- Higher engagement across social media
Project Gallery
This case study reflects how a well-planned digital marketing strategy can transform even a well-established offline brand into a digital success. Pint Digital Marketing helped ICAD scale their student inquiries and dominate the education market digitally in Nagpur.
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