Client Name: Eganeet
About the Client: Eganeet is a comprehensive math learning platform catering to students of all levels. With a focus on school math, Eganeet provides a one-stop solution for learners of all ages. It serves as a primary learning environment for basic math concepts as well as higher-order math topics.
Tenure: November 2022 to Current
Website Customization: The existing Eganeet website was redesigned and customized to provide a modern and visually appealing experience. The new structure focused on easy navigation, clear information presentation, and engaging visuals to enhance user satisfaction and interaction.
Social Media Platforms Setup: Social media platforms, including Facebook, Instagram, and YouTube, were created for Eganeet. These platforms were optimized to reflect the brand’s identity, attract the target audience, and engage with users effectively.
Regular Content Creation and Posting: A consistent content strategy was implemented to keep the audience engaged. Regular posts were created for each social media channel, offering math-related tips, educational resources, practice exercises, success stories, and motivational content. The content was tailored to the interests and needs of the target audience.
Engagement Management: Various strategies were employed to increase engagement and grow the social media following. These included targeted ad campaigns, collaborations with influencers, interactive quizzes, contests, and engaging video content. The focus was on providing valuable math-related content to the audience, encouraging them to interact, share, and follow Eganeet.
Google Campaign Setup: An app installs campaign was set up on Google Ads to drive installations of the Eganeet app. Engaging ad creatives were designed to attract the target audience, highlighting the benefits of the app and its comprehensive math learning resources. A parallel brand awareness campaign was launched to increase visibility and familiarity with the Eganeet brand.
Facebook & Instagram Setup: Targeted campaigns were created on Facebook and Instagram to achieve lead generation and brand awareness objectives. These campaigns included lead generation ads to capture high-quality leads, traffic ads to direct users to a landing page with valuable math resources, and brand awareness ads to increase brand recognition among the target audience.
Through the implementation of the digital marketing strategies mentioned above, Eganeet achieved remarkable results during the tenure:
Eganeet App (ICAD)
App MarketingBrandingSocial Media MarketingWeb Design
Nov 2022 To Current