Building a Strong Online Presence and Generating High-Quality Leads for Hey Investor Pvt. Ltd.

Client Name: Hey Investor Pvt. Ltd.

About the Client:
Hey Investor Pvt. Ltd. is a leading real estate company in Nagpur, offering a wide range of properties from top builders and developers. They aim to help individuals turn their dream of owning a home into a reality. With a diverse portfolio of fully developed, ready-to-register, NA/TP sanctioned, RERA, and NMRDA approved properties in Nagpur, Hey Investor provides the best property options for potential buyers.

Tenure: July 2022 to Current

Challenges Faced:
1. Starting from Scratch: Hey Investor Pvt. Ltd. had no online presence and required a comprehensive digital marketing strategy to establish their brand online.
2. Website and Social Media Setup: The client needed to create a professional website and set up social media platforms including Facebook, Instagram, LinkedIn, and YouTube to reach and engage with their target audience effectively.

Digital Marketing Strategies Implemented:

1. Website Development:
A professional and user-friendly website was developed for Hey Investor Pvt. Ltd. It showcased their wide range of properties, provided detailed information, and offered a seamless browsing experience. The website was optimized for search engines to improve visibility and organic traffic.

2. Social Media Platforms Setup:
To expand their reach and engage with potential buyers, social media platforms were set up for Hey Investor Pvt. Ltd. This included Facebook, Instagram, LinkedIn, and YouTube. Each platform was customized to reflect the brand identity and target specific audiences.

3. Regular Content Creation and Posting:
To maintain an active online presence and engage with the target audience, a content strategy was implemented. Regular posts were created for each social media platform, highlighting different properties, sharing industry news and trends, providing expert tips, and showcasing success stories. The content aimed to position Hey Investor as a trusted source of real estate information and expertise.

4. Google Campaign Setup:
A YouTube Ads campaign was set up to create brand awareness and drive traffic to the Hey Investor website. Engaging video ads were created to showcase the properties and attract potential buyers. The campaign targeted relevant keywords and demographics to reach the desired audience effectively.

5. Facebook & Instagram Setup:
To generate leads and increase brand awareness, the following campaigns were implemented:
– Remarketing Campaigns: Ads were targeted to users who had previously interacted with Hey Investor’s website or social media channels. This remarketing strategy aimed to re-engage potential buyers and increase conversions.
– Lead Ads: Customized lead generation forms were created for each project, allowing interested prospects to submit their details directly through Facebook and Instagram. This streamlined the lead generation process and improved conversion rates.
– Brand Awareness Campaign: A comprehensive brand awareness campaign was launched to reach a wider audience and establish Hey Investor as a reliable and reputable real estate company.

Results Achieved:
Through the implementation of the digital marketing strategies mentioned above, Hey Investor Pvt. Ltd. achieved the following results:
1. Generated High-Quality Leads under Rs.100: The lead generation campaigns on Facebook, Instagram, and other channels successfully attracted a significant number of high-quality leads within a cost-effective range.
2. Increased Brand Awareness: The brand awareness campaign helped Hey Investor gain visibility and recognition among the target audience, leading to increased trust and consideration from potential buyers.
3. Established a Strong Online Presence: The creation of a professional website and social media platforms allowed Hey Investor to establish a strong online presence and effectively engage with their target audience.

By leveraging digital marketing strategies, Hey Investor Pvt. Ltd. successfully addressed the challenges of starting from scratch and generated high-quality leads while creating awareness about their brand and offerings. These results contributed to their growth in the competitive real estate market of Nagpur and positioned them as a trusted and

reliable partner for individuals seeking their dream property.